Sell online in a way that suits how you sell pastries!
No delivery app or generic shop understands how you work.
OIDO Online Shop is designed for artisan food businesses — where every order is prepared with time, care and attention to detail.
Real example: American Baking Company
American Baking Company, an artisan bakery specialising in cakes, wanted to cater to both families and local cafés.
With OIDO:
- Families order their custom cakes for collection at the weekend.
- Cafés place their weekly orders from a separate professional catalogue.
All is managed from the same shop, without having endless email conversations, messages, phone calls, and without wasting time.
" OIDO helped us from the very beginning — our customers started asking for more because they noticed it was so much easier for them to order from us.” (Ken Hardy - owner ABC)



Jur scans his customer's QR code to check the order.
Personalised offer for business customers
ABC provides its business customers with personalised QR codes. Without registration or login, they can access their individual offer and order online immediately.
"OIDO feels as smooth as buttercream — ordering is genuinely enjoyable every time.“ (DE cafe Rotterdam - client ABC)



A customer picks up her pre-ordered cake at the Amerikan Baking Company in The Hague.
Private customers
On the homepage, customers are greeted directly with ABC's offer for private customers. OIDO offers numerous options, including size, type of frosting, text on the cake and a selection of coloured sprinkles. This saves Ken and Jur a lot of queries by phone or email. For private customers, payment upon ordering provides security for both sides. Customers can choose their own pick-up time. The QR code on the customer receipt is used to identify the customer when the order is handed over.

With the OIDO Online Shop, American Baking Company has digitised its traditional B2B business process in a short period of time, simplified the particularly time-consuming sales process to private customers, especially in order acceptance, and expanded its capacity.
You can view the American Baking Company's catalog for private customers here
Would you prefer to see OIDO in action? Simply book a demo free of charge via video conference with our team.
