Websites are still relevant. Just not for what you think.

“Websites are dead.”

That’s one of the headline I saw in my Medium Digest this week.

It’s not entirely true.

But it points to something real:
websites are no longer where people buy.

Consumer behaviour has shifted.

– Around 82% of people use social media to discover products
— A large share of purchases now start inside platforms, not on websites

And you see it every day in food businesses:

– Orders come from Instagram
— From WhatsApp
— From a saved link
— From a QR code

Nobody wakes up thinking:
“I’ll visit this bakery’s website.”

The old model was:
traffic → website → purchase

The new reality is:
attention → action

And it happens fast, on mobile, in the moment.

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This is where many food businesses struggle.

They invest in a website…
but their orders still come from scattered messages and calls.

Not because the website is bad.
Because it doesn’t match how people actually buy.

Websites still matter for visibility and credibility.

But they are no longer the center of the buying experience.

The shift is simple:

From “come to my website”
to
“order wherever you already are”

That shift is exactly what we’re building around with OIDO Online Shop.